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The New York Times: Small Business Advantage audio collection combines 4 books from The New York Times Pocket MBA Series.

Each title is authored by Ph.D.s who teach at the most reputable graduate business programs in the country.

Edited by business editors from The New York Times, each audio book in this deluxe box set addresses a necessary subject in the world of business. The information is applicable for all types of businesspersons, from entrepreneurs to top executives working in the field.

Business Planning
The success of a business rests on a solid foundation. Learn the 25 secrets to a successful business plan, including writing a mission statement, recognizing market opportunities, analyzing financial ratios, and projecting growth rates and investments.

Growing & Managing a Business
Once you establish a business, it is crucial to learn the 25 keys on how to manage the growth and maintaining a competitive advantage in the marketplace.

Sales & Marketing
Unlock the secrets of effective advertising and marketing, and realize the power of these two tools that can propel your business forward and target your customers. Learn how to brand your company's name, position your company in the market place, and generate repeat business.

Leadership & Vision
Strong leadership and a focused vision are integral components for a prosperous business. Learn how to supervise a staff, and motivate others to actualize your company's vision. Hear how to ensure employee retention within your company, and how to keep them satisfied and motivated.

8 cassettes, over 9 hours of material: $29.95