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NAMASTA's Ethics

NAMASTA's Social Responsibility Statement
NAMASTA is a member of Business for Social Responsibility
NAMASTA Ethics - Principles
How to run a mind-body business both successfully and ethically
Make a donation to NAMASTA

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Social Responsibility Statement

NAMASTA treats social responsibility as core to how it operates.

Tick We make the needs of the community the core of our mission. We strongly encourage feedback, suggestions and contributions so that our action embodies the aspirations of our community.

Tick We select vendors based on the value they bring to our members and the mind-body community rather than to the value they may bring to NAMASTA. Vendor selection criteria include lowest cost, proven high quality, flexibility and national or international reach.

Tick We reject reprehensible business practices and for instance we avoid vendors that operate multi-level marketing schemes.

Tick All members of our Board of Advisors are actively engaged in activities that help the community.

Tick We are actively engaged in a recycling program and recycle 100% of our office waste.

Tick We donate a portion of our earnings to wellness research and community causes. We welcome suggestions from members and eligible non-profit organizations on the allocation of our donations.

Tick We strongly fight discrimination and promote open-mindedness. Our founders and all the members of our Board of Advisors have lived or worked in at least two of the following: the United States, Canada, Mexico, Costa Rica and Europe.

Tick We provide a clear privacy policy and comprehensive terms of use and make them accessible from any page on our website.

Tick We report on and promote social responsibility among tai chi, pilates and yoga businesses via our newsletter and hope to inspire more community-based activities among our audience and members.

Tick We report on our social responsibility activities at the end of every calendar year.

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NAMASTA is a Member of Business for Social Responsibility (BSR)


BSR is a global organization that helps member companies achieve success in ways that respect ethical values, people, communities and the environment. Other BSR members include Ben and Jerry's, the Body Shop, Cirque du Soleil, and Gaiam.

BSR equips its members with the expertise to design, implement and evaluate successful, socially responsible business policies, practices and processes. BSR does not advocate one standard or a single solution over another, and does not endorse companies, or their policies, practices or performance.

To learn more about BSR, visit www.bsr.org

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NAMASTA Ethics - Principles


The North American Studio Alliance (NAMASTA) believes in the following principles:

Openness :

Tick to any studio, practice, retreat, school, association, academy, owner, manager, teacher, enthusiast;

Tick to any any mind-body and movement therapy tradition, including yoga, pilates, tai chi, qigong; any bodywork and massage technique, including massage therapy, touch therapy, the Feldenkrais Method, the Alexander Technique, Reiki, Shiatsu, Rolfing and similar approaches;

Tick to any idea and suggestion on how NAMASTA can serve the wellness community better.

Dedication to helping the North American wellness community by selecting topics, initiatives services and product discounts based on your needs and requests.

Independence from vendors. NAMASTA is not controlled by commercial entities. We select the vendors based on their merits and affordability and the discounts they may offer to our members.
Also, by joining NAMASTA, you give the Alliance bigger weight to negotiate even more valuable benefits.

Community giving : a portion of NAMASTA’s earnings goes back to wellness research and community causes. You make an impact by becoming a member and using the membership benefits that matter to you.

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How to run a successful, ethical mind-body business

There are many ways you can do this. We hope you will find this sample article on running a yoga business inspiring.

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Make a Donation to NAMASTA


NAMASTA was created to serve the wellness community and in turn welcomes your support. Many of the services on this website, including the Newsletter, are accessible for free.

You don't have to make a donation, but if you do make a donation, you will help us further our mission to help the community.

Thank you for your support!


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Business for Social Responsibility